Market research has a strategy problem.
Most firms answer the question you asked. We question whether it’s the right one. A. Sterling is a strategy partner that uses research as its weapon: calm on the surface, precise in delivery, built to move the things that don’t want to move.
We don’t answer the brief. We interrogate it.
Big insights for small teams.
Lean Strategy
Roadmaps for launches, pivots, and refreshes, sized for teams with limited time and budget.
Customer Insight
Reviews, surveys, and analytics, turned into plain-language insight your team can rally around.
Opportunity Spotting
The product ideas and audience gaps worth prioritizing for your next bet.
* 7 of 10 cancellations cited a missing feature, not cost. We told them where to put the next dollar, and retention moved.
Small bets. Close listening. Real moves.
We’re Little Bets practitioners. We don’t bet everything on one big idea, we make small, smart moves, listen to what consumers tell us, and refine.
The one who asks the question nobody else thought to ask.
Alice Warren is a consumer insights and customer experience strategist with 15+ years across CPG, Fortune 500, e-commerce, and technology. She founded A. Sterling to make high-impact insight accessible to small businesses and emerging startups.
Stop guessing. Start finding.
Tell us where growth feels stuck. We’ll tell you what we’d look at first.
A. Sterling LLC, consumer insights and strategy. Washington, DC. info@asterlingllc.com