The Velvet Crowbar.
Calm, well-spoken, educated, but capable of moving things that don’t want to move.
Alice Warren is a consumer insights and customer experience strategist with 15+ years of experience.
She has helped brands translate data into clear, growth-focused decisions across CPG, Fortune 500, e-commerce, technology, and market research. An architecture background gave her a systems mindset and a comfort with ambiguity that shapes how she works: asking why long after others stop.
She founded A. Sterling LLC to make high-impact insight accessible to small businesses and emerging startups, the teams that need to make data-driven decisions without a big-agency budget or an in-house research department.
The one who asks the question nobody else thought to ask. Warm enough that the table leans in. Sharp enough that the answer changes the conversation.
What clients say it feels like.
“Easy to talk to, easy to work with, a genuine team player.”
“Like we finally found someone who gets it.”
“She’s read the data and she’s been in the field.”
Let’s find your real question.
A. Sterling LLC, consumer insights and strategy. Washington, DC. info@asterlingllc.com