Illustrative Case Studies
Because many of our projects are confidential, we can’t always share the full details—but these sample case studies give a glimpse into the kinds of growth challenges we help small and emerging brands solve. Each is inspired by real-world work and showcases the strategic impact we strive to deliver.
01
Finding Hidden Growth in Wellness Beverages
Sample Engagement – CPG / Innovation Strategy
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A growing wellness beverage brand wanted to expand but wasn’t sure where to focus next. By combining market data, online search trends, and customer interviews, we uncovered an under-served need around functional hydration. This insight led to a refreshed positioning for an existing product and a new product idea that clicked with Gen Z’s wellness habits—opening up a clear path to growth.
02
Streamlining Brand Messaging for Faster Growth
Illustrative Scenario – Brand Strategy & Messaging
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A personal care brand was struggling with inconsistent messaging across markets, slowing down creative development and confusing customers. We led collaborative workshops with their teams, using customer insights to co-create a unified brand voice and message framework. Within six months, the brand saw stronger customer recognition, brand awareness, faster campaign launches, and a more aligned team.
03
Launching a Skincare Product with Laser Focus
Sample Case – Go-to-Market Strategy
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An early-stage skincare startup was gearing up to launch its hero product but lacked clarity on who to target and how to stand out. Through audience segmentation, persona building, and competitive analysis, we built a unique positioning and go-to-market plan. The result? A clear brand story, influencer partnerships that resonated, and sales that exceeded projections in the first quarter.
04
Aligning Teams Around the Customer Experience
Illustrative Scenario – Stakeholder Alignment & Customer Experience Strategy
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A fast-growing DTC brand had siloed teams and an inconsistent customer experience. We brought everyone together for hands-on workshops that combined customer feedback, journey mapping, and internal process review. The outcome was a shared vision for CX, clear ownership across teams, and a prioritized roadmap—turning misalignment into measurable momentum.
